A searchable catalogue
The full product range in one app, searchable by name, composition or therapy — cards show MRP, packing and image at a glance.
Cista Medicorp / Case study
The whole product range, off the binder and onto the phone.
A branded product-catalogue and visual-aid app for a pharmaceutical field team — the full range in your pocket, searchable by composition, ready to present and share, with the retailer and stockist pricing maths built right in.
The brief
A pharmaceutical company’s field team lives on the road, showing products to doctors and stockists a few minutes at a time. The old way — printed visual aids, a folder per range, reprints every time something changed — is heavy, goes out of date, and is slow to search mid-conversation.
Cista Medicorp replaces the binder with a phone. The brief was a clean, fast catalogue a representative could present from directly, that a manager or admin could keep current, and that stayed firmly on the right side of the line: product reference and presentation, never medical advice.
A visit, start to finish
Follow the call — the screen keeps up.
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Opens to the whole range
The home screen puts the full catalogue, new launches and the pricing tool one tap away — the binder, condensed to a pocket.
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Finds the right segment
Products are organised therapy-wise — Anti-Infective, Cardio, Derma, Diabetic and more — so the rep lands in the right category without hunting.
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Searches like a rep thinks
By brand name, composition or therapy — with MRP, packing and the product image right on the card, mid-conversation.
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Presents and shares
The detail page is built to be turned toward a doctor — image, composition, packing, MRP, visual aid — and shared in one tap, no screenshots, no fumbling.
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Answers the pricing question
Price-to-retailer, price-to-stockist, GST and margins worked out from the MRP right in the room — not back at the office in a spreadsheet.
What it does
Therapy-wise browsing
Products organised by therapy — Anti-Infective, Cardio, Derma, Diabetic and more — so a rep finds the right segment without hunting.
Product detail & visual aids
A clean detail page with product image, composition, packing, MRP and a plain-language overview — built to turn toward a doctor.
One-tap share
Share a product’s details straight from the app during a conversation — no screenshots, no fumbling.
PTS / PTR calculator
Work out price-to-retailer, price-to-stockist, GST and margins from an MRP, right inside the app — the everyday pricing maths of the trade.
Favourites & roles
Pin the products a visit needs, and give representatives, managers and admins the view that fits each of them.
Product decisions, and why
Built to present, not just store
Product pages are laid out to be turned toward a doctor, so the app is a presentation tool first and a database second.
Roles because a field team has a shape
Reps, managers and admins do different jobs, so access is split accordingly rather than one flat login for everyone.
Reference, not advice
The app is deliberately scoped to product reference and presentation — not diagnosis or treatment guidance — which keeps it honest and compliant.
Pricing where the selling happens
PTS/PTR and margin maths usually lives in a spreadsheet back at the office; putting it in the app means a rep can answer a pricing question in the room.
It’s live
Cista Medicorp is published on Google Play and in the hands of a field team. It is designed for practical product reference and presentation, not medical diagnosis or treatment advice.
Package
com.pharmavisualaid.cista